Project Highlights
On-Street Activation
Gymshark x Glutey Hotline
An on-street activation in Miami inviting passers-by to step into the Glutey Hotline phone booth, answer a question, and win a variety of prizes.
Leading the design and production of the custom-fabricated booth, I managed the custom tech build and on-site production from start to finish.
Product Launch
Mary Ruth x TikTok Shop
A product launch for Mary Ruth's new hair formula, Mary Ruth's Mane Salon, transforming a raw space into a fully branded, immersive salon for influencers and TikTokers invited from across the US — complete with in-salon styling, themed F&B, and product and partner giveaways.
As lead producer, I oversaw all creative ideation and development, design, fabrication, logistics, and on-site delivery.
Executive Event
Smartly — POSSIBLE Private Event
Smartly's annual executive summit, held at Miami's prestigious Graffiti Museum, featuring five-star catering, a teach-your-own graffiti class, live entertainment, and branding throughout that nodded constantly to the AI company's look and feel.
Leading the event from pitch through delivery, I managed everything in between, including post-event evaluation.
Gala Dinner
Miches — Gala Dinner
An exclusive 250-person gala dinner at Marlins Stadium, a full takeover of the grounds for an evening of five-star dining, live entertainment, and captivating decor.
Leading the program on a short delivery window, I handled client management, all creative concepts, vendor and venue relationships, and the on-site production team.
Product Launch
GARAGE — Product Launch
Two product launches for GARAGE, each a full takeover of a workout studio, incorporating branding throughout the space and nods to the color being launched, with branded F&B, tailored fitness classes, and giveaways.
Leading both creative and production, I managed ideation, budgets, timelines, design, and logistics.
Corporate Activation
Delta x Great Place To Work
A branded "airport lounge" activation at the Great Place To Work summit in Las Vegas, complete with branded swag walls, lounge areas, and activations throughout.
I was lead producer for the Delta activation area, managing all venue communication, acting as client liaison, managing all fabrication, on-site delivery, and everything in between.
Live Broadcast
BBC: Olympic Homecoming
The Olympic Homecoming by National Lottery saw Emma Willis and Vernon Kay host a night of entertainment welcoming Team GB home from the 2024 Olympics, with performances from Rag'n'Bone Man, Clean Bandit, and Jess Glynne.
I produced specific segments of the show and managed all event and artist logistics, working on the production team for both the 2021 and 2024 editions.
Live Broadcast
Channel 4: Paralympic Homecoming
The 2024 ParalympicsGB Homecoming was a star-studded celebration held on September 12, 2024, honoring Britain's athletes returning from the Paris 2024 Paralympic Games, broadcast on Channel 4 with performances from Craig David, Sugababes, Aitch, and more.
I produced specific segments of the show and managed all event and artist logistics, working on the production team for both the 2021 and 2024 editions.
Live Broadcast
ITV: D-Day 80 at the Royal Albert Hall
A world-class ITV special in honor of D-Day 80, interweaving large-scale music performances with intimate, heart-breaking letters and diary entries for over 1.5 million viewers.
I produced specific segments of the show and managed all event and artist logistics.
Live Broadcast
ITV New Year's Big Bash
The National Lottery's New Year's Eve Big Bash is an annual star-studded entertainment special broadcast on ITV1 and ITVX, featuring prominent hosts, live musical performances, and celebrations of people funded by National Lottery projects.
I produced specific segments of the show and managed all event and artist logistics, working on the production team for both the 2022 and 2023 editions.
Corporate Event
TikTok End of Year
TikTok's end-of-year company event at Brickworks in London, for over 2,500 guests, with branding throughout the space, food trucks, and live entertainment including aerialists.
Virtual Event
TikTok Virtual Festival
A virtual festival for TikTok featuring live interviews, music, and hours of entertainment.
I worked closely with TikTok's internal team, tech teams, and talent to produce the event.